What is the First Match Concierge?

If the first tea from your first shop order isn't quite right, we'll help you find one that is.

It applies to your first non-subscription order and you need to contact us within 7 calendar days of delivery. We'll arrange a short one-to-one telephone call to talk through what you tried, how you brewed it and what you usually enjoy. Once the call is done and the claim approved, we add account credit worth half of what you paid for that tea.

A discount does not cost you this promise. If you used our 10% welcome code, or paid with a gift card, your first order is still covered.

It can be used once per customer and household. Subscription boxes are covered by the Discovery Flavour Promise instead. Neither promise affects your legal rights if something is faulty, unsafe, incorrect or not as described.

Read both Flavour Promises or the full terms.

Updated 16 August 2026.