The Journal · Halloween
Five potions for Halloween night, none of them alcoholic
The doorbell will not stop between six and eight. What is in your glass while it rings is entirely up to you.
It is dark by six now. The pumpkin on the step has gone soft at the top, the hall smells of candle wax, and the doorbell has started.
In the kitchen there is a glass of something deep red, holding the light like stained glass. Hibiscus, rosehip and apple. Four minutes in the pot. About fifty pence.
We did not plan this. We looked at our own shelf one October and realised we sell a tea called Willpower Potion, another called Psy-chic Powers and a third called Dragon Magic. Somebody here has been writing a spell book for years without noticing.
The short answer
For a Halloween drinks table that looks like a cauldron and is alcohol free, brew hibiscus-led blends strong and serve them in glass. Willpower Potion and Mulled Glühwein run deep red, Super Boost Bilberry comes out purple black, and Pumpkin Éclat is orange and tastes of cinnamon and cardamom. Three of the five below have no caffeine at all. From £7 for fifteen cups.
The five, in the order the colour runs
£7 for 15g, fifteen cups, up to £30 for 100g. That is 47p a cup down to 30p.
Hibiscus is the whole trick
Hibiscus petals brew a deep, almost theatrical red with nothing added. Beetroot takes it darker and more opaque. A squeeze of lemon lifts the colour brighter still, because the pigment in hibiscus shifts with acidity. No syrup, no colouring, nothing sinister stirred into a jug.
Six of the blends in our shop are hibiscus-led. That was never about Halloween, it was about tartness, which is the thing that stops a fruit tea tasting like squash. The colour was a side effect we have quietly enjoyed for years.
Brew it strong and it holds under ice, under candlelight, and in the hands of somebody who has been told it is a potion and would quite like to believe it.
The five, and what is actually in them
Three of these have no caffeine at all, which matters when the evening runs long and bedtime is already a lost cause. The two that do carry caffeine are both low. Every ingredient list below is the complete list.
An evening, in five glasses
Apple, hibiscus petals, mate, rosehip, rosemary. Bright and slightly tart at the front, then the green mate gives it a deeper body, and the rosemary cuts a clean herbal line through the finish. Three to seven minutes. Garnish with a sprig of rosemary, because the rosemary is already in there.
Apple, hibiscus petals, rosehip, beetroot. Four things. The darkest red in the range and the one that genuinely drinks like mulled wine: deep, tart, a little earthy underneath. Water off the boil, around 85 degrees, three to seven minutes. A cinnamon stick in the pot and it is a Christmas market two months early.
Hibiscus petals, apple, elderberries, currants, blueberries, cornflower petals. Comes out closer to purple black than red, which is the one the children will ask about. Dark berry, properly tart, and the cornflower petals float. Five to ten minutes.
Apple, carrot, hibiscus petals, cinnamon, pomegranate, beetroot, cardamom, sea buckthorn, papaya. Yes, actual carrot. Orange in the glass, cinnamon and cardamom on the nose, and it is the pumpkin spice answer for anybody who does not want a syrup pump or a queue. Three to seven minutes.
Green tea, lemon, lemongrass. Three things. The pale one on a table of dark ones, and the palate cleanser when the fourth sweet has gone down. Bright lemon, a clean herbal edge, nothing heavy. Three to seven minutes.
If you want a sixth, Dragon Magic is pure green tea and nothing else, and Midnight Mint is chocolate and peppermint for when the door finally stops going.
Glass, every time. The colour is half of what you are serving.
How to make them look like potions
Serve in glass, brew stronger than you would a cup of tea, and get the pot onto the table rather than the kitchen counter. The colour is the whole performance and it is wasted in a mug. Everything below takes under a minute.
- Glass, not a mug. A tumbler, a wine glass, a jam jar. Anything you can see through. The teapot is glass for exactly this reason.
- A heaped teaspoon per 200ml, and leave it the full time. Weak hibiscus is pink and apologetic. Strong hibiscus is the colour you came for.
- Lemon to brighten, nothing to dull it. A squeeze lifts the red. Milk will not work on any of these and will look like a crime scene.
- Cold brew the day before. A spoonful in the cold brew bottle, into the fridge, and on the night there is a jug of something dark ready to pour while you are still looking for the torch.
- Ice, orange peel, a cinnamon stick, rosemary. Thirty seconds of garnish is what turns a drink into a potion.
- Pour one for the children too. The three caffeine free ones are fruit and flowers and nothing else, and a small person handed a purple black drink in a proper glass will talk about it for a week.
For whoever is on the door
Halloween falls inside Sober October, which is awkward timing for anybody doing the full thirty-one days. A hibiscus brew in a wine glass solves it without a conversation, and three of these five have no caffeine to keep you up afterwards.
There is a longer piece on exactly this problem, what to pour at seven when you are not drinking, in the Sober October guide. And if the clocks going back has already pushed your evenings into the dark, the evening cup covers what belongs in the pot after six.
Buy four, get one free
Five potions costs four, because buy four get one free runs across more than a hundred of our loose leaf teas with no end date and no code. Pick the five above, put them in the basket, and the cheapest comes off. That is the whole drinks table for £28.
If you would rather somebody else chose, the tea shop has the lot, and the Fruity Box is five fruit blends in one order from £25.
The best glass in the room
By half past eight the bowl will be empty and the street will be quiet again.
Somebody will have asked what is in your glass. Hibiscus, rosehip and apple. Fifty pence. No, really.
Questions we get
What are the best non alcoholic Halloween drinks for adults?
Strong hibiscus-led infusions, served in glass. They come out deep red or purple black with nothing added, they are properly tart rather than sweet, and they contain no sugar unless you add it. Willpower Potion, Mulled Glühwein and Super Boost Bilberry are the three darkest in our range.
How do you make a blood red drink without food colouring?
Brew hibiscus petals. One heaped teaspoon per 200ml, left the full three to seven minutes, gives a deep red with no colouring at all. Beetroot in the blend takes it darker and more opaque, and a squeeze of lemon brightens it, because the pigment in hibiscus shifts with acidity.
Can children drink these?
The caffeine free ones are fruit, flowers and nothing else. Mulled Glühwein is apple, hibiscus petals, rosehip and beetroot. Super Boost Bilberry and Pumpkin Éclat are the same sort of thing. Serve them cooled or over ice. The two low caffeine blends, Willpower Potion and Psy-chic Powers, are better kept for the adults.
Does hibiscus tea have caffeine?
No. Hibiscus is a flower, not a tea leaf, so it has never contained caffeine. A blend built on hibiscus is caffeine free unless there is tea leaf in the ingredients as well. Read the list rather than the name of the blend.
What can I drink on Halloween if I am doing Sober October?
Something with colour and tartness in a glass you would have used anyway. A strong fruit infusion gives you the ritual and the look of a drink with nothing in it. Halloween lands inside the thirty-one days, so this is the single most useful night to have one ready.
Can you cold brew these for a party?
Yes, and it is the easiest way to do a jug. A heaped spoonful per 200ml into cold water, into the fridge, four to twelve hours. Mulled Glühwein and Super Boost Bilberry both hold their colour cold and taste cleaner for it.
Is there a tea that tastes like pumpkin spice?
Pumpkin Éclat. Apple, carrot, hibiscus petals, cinnamon, pomegranate, beetroot, cardamom, sea buckthorn and papaya. Cinnamon and cardamom carry the spice, it is caffeine free, and it works out around 47p a cup.
How much does a glass of this cost to make?
Between 30p and 47p for the tea, depending on pack size. Fifteen grams is £7 and makes fifteen cups. A hundred grams is £30 and makes a hundred. Buy four get one free brings it lower again.
Five potions, four paid for, and the best glass in the house.
Build the drinks tableOr start with Willpower Potion, because of the name.
JoJo




